We created and tested a new add-to-cart confirmation modal. Previously the cart confirmation was sort of a cart summary but it didn't have a full summary of the cart and it didn't clearly state the result of an add-to-cart action. It also didn't allow account users, the most valuable and numerous Zoro users, to skip the cart page and sign in straight to checkout. In addition, it originally didn't contain recommended items.

This new modal has a clear confirmation message and the most valuable call-to-action prominently presented. The test of this modal resulted in a significantly higher rate of cart conversions vs the previous modal.

A subsequent test showed that presenting recommendations in this modal significantly increased our sitewide interaction rate with recommended items.